107ذٰلِكَ بِأَنَّهُمُ استَحَبُّوا الحَياةَ الدُّنيا عَلَى الآخِرَةِ وَأَنَّ اللَّهَ لا يَهدِي القَومَ الكافِرينَRashad KhalifaThis is because they have given priority to this life over the Hereafter, and GOD does not guide such disbelieving people.